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  • Branding that thrives, not just survives

    January 31, 2021

    By Cora Palumbo We are approaching the one-year mark since Canada began instilling province-to-province restrictions as a result of COVID-19. The already digital era we are living in is increasingly dependent on our technology platforms to communicate. Now, more than ever it.

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  • Member Spotlight: Introducing Onai Petra Paswani-Abote

    January 25, 2021

    Onai Petra Paswani-Abote, IABC/Calgary’s newsletter manager, started volunteering in February 2020 and became a member in April that same year. She says, “After moving to Canada five years ago, I realized that in order to advance and grow professionally, joining an industry.

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  • Overcoming objections

    January 22, 2021

    By Lindsay Marcaccio What do you do when your client or manager objects to your idea after you’ve delivered your pitch? It’s not easy to hear no but it’s bound to happen. Fortunately, there are ways to help you learn from the.

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