Welcome to the IABC/Calgary blog
Search blogs by category or scroll for the latest news, content and happenings. We welcome blog contributions from all members. If you would like to contribute a blog please contact
calgary-communications@iabc.com-
What do I post? Strategies for making your next social media post stick
By Sara Williscroft, ABC, CDMP You know your goals. You’ve identified your measurable objectives. Your audience is defined and segmented. The next step: plan and execute your content. In today’s pandemic reality, your content is still being read and digested. In fact,.
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How to avoid making another boring corporate video
By Sara Williscroft, ABC, CDMP Think of the last video you saw online. Now think about the last corporate one. My guess is that the corporate one was less memorable. As online video content popularity grows, the pressure to produce sticky videos.
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Keep networking during the pandemic – tips for making and maintaining connections
By Andrea Jastrebski It’s fair to say that doing things in a new way during COVID-19 is a trend we can all get behind. Staying connected to our professional networks is not cancelled; in fact, online networking may be more available to.
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