PR in Practice: Profile of a Pro

By Sam Morros, public relations student at MRU  “If you’d asked me five years ago, … I probably never would have thought I’d be this involved in elections,” says executive advisor Jeannine Dryden on her ever-evolving role at the City of Calgary. On any given day she might brief her boss for a meeting with… Read more

Authenticity in digital storytelling

By Lindsay Marcaccio Digital storytelling (DST) can be a powerful and effective tool for connecting with your audience; a well produced digital story can influence people’s beliefs and actions. Mike Lang, founder and principal of Mike Lang Stories, discovered the power of DST nine years ago. After his own cancer experience, Mike had created three… Read more

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