• 5:00 pm - 8:00 pm
  • Wurst (2437 4 Street S.W.)
  • Thursday, March 15 2018

This session will teach communications professionals to successfully tackle the transformative topic of Diversity & Inclusion (D & I) in the workplace. By taking participants through the good, the bad and the ugly of a Gold Quill award winning Diversity and Inclusion communications campaign, participants will learn what it takes to get buy-in at all levels, how to position themselves as trusted strategic advisors, why collaboration is your friend, how to measure D&I communications, how to use storytelling to get results, and what cultural and ethical potholes to avoid when developing D&I visuals.

As Diversity and Inclusion becomes an increasingly relevant topic to drive innovation, healthy bottom lines and a sense of belonging, it will be increasingly imperative that communications professionals understand how to communicate in ways that move employees from awareness to action.

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Pricing
Member – $30
Non-member – $35
Student member – $25
Student non-members – $30

Note – Registration will begin at 5 p.m. and the event will start at 5:30 p.m.

Presenters

Rachel Wade

Rachel is passionate about helping those around her achieve their best possible results and as such has been working in the field of communications for the past six years primarily focused on internal employee communications as well as external employer brand. She has a Certificate in Public Relations from Mount Royal University, a BA in Communications and Culture from the University of Calgary, and an MA of Professional Communications from Royal Roads University. In recent years she has also won two IABC Gold Quill Awards, a PR News Award and an ACE Award.

Over the previous two years she has become the primary strategic communications advisor on the topic of Diversity and Inclusion at ATB Financial as well as the Chair of ATB’s employee network, Ellevate, which focuses on advancing women in the workplace. Additionally Rachel feeds her passion for sustainability and animal welfare by acting as the President of the Board for Calgary Wildlife Rehabilitation Society, an organization she has been involved with since 2015.

Kerilee Snatenchuk

Kerilee is a Director of People & Culture at ATB Financial. Her journey to that role started with one question from ATB’s Chief Financial Officer at the time, Jim McKillop, “Who could create and spearhead ATB’s wellness and inclusion mandate?” She could think of three people who might fit the bill – until suddenly the light went on and she realized that she was that person – she understood ATB’s culture from the ground up as a manager of marketing and communications,  was passionate about wellness in her personal life and had a healthy curiosity to learn more about inclusion. Fast forward four years and Kerilee has developed and implemented foundational strategies around physical and mental health, as well as Diversity & Inclusion at ATB. As she continues to build out the necessary tools and processes to expand on those strategies, her ultimate goal is to ensure that each team member achieves a holistic view of their wellness and is able to bring their true selves to an inclusive work environment everyday. In turn, she believes this environment will create a space for team members to deliver their most outstanding work.

 

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